Marketing research of incoming tourists of Chernihiv-2021

As part of the development of the marketing strategy of Chernihiv, the Department of Marketing, PR-Technologies and Logistics of Chernihiv Polytechnic National University is conducting a marketing research of the inbound tourist market at the request of the Chernihiv City Council Culture and Tourism Department.

Surveys of tourists and city guests are conducted by students of the educational program “Business Marketing and Internet Communications”.

The results of tourists’ answers analysis will be the basis for the development of the city’s marketing strategy in terms of developing Chernihiv tourist attractiveness. On the basis of the marketing strategy developed together with stakeholders, active measures will be initiated to promote our city in Ukraine and the world.

Support an important initiative for the city – distribute the questionnaire among friends, relatives, acquaintances from other cities and countries who have visited or visited our city of legends!

The electronic version of the questionnaire can be downloaded and filled in by all tourists and guests of Chernihiv at the link: https://forms.gle/yyfUhyQNSZgxXXJD7